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Make It a Superpremium

Pet Product News

Manufacturers now offer foods that rival the quality of what pet owners put on their own plates, and often, getting consumers to buy these premium products is a matter of education.

In the same way parents lovingly prepare nutritious meals for their human children, today’s savvy pet owners are willing to invest more dollars in superpremium foods for their canine kids, said Bryan Nieman, brand director for Fromm Family Foods in Mequon, Wis.

“The global trends of pet parenting and humanization of companion pets are seeing pet owners looking for the same sorts of nutrition for their four-legged family members as two-legged family members,” said Andrew Simcock, global sales and marketing director for K9 Natural Food Ltd. in Christchurch, New Zealand.

Moreover, pet parents choosing superpremium foods are looking to the expertise of their independent retailer for assistance in making brand selections that focus on nutrition and quality, Nieman said…

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